Deciding the genre

Before starting the film. I started by the genre. It is more important for me because we make film for certain market and its always handy to research the market to see which genre is more popular in that market.  I am planning to make the film for Indian market .

"the Indian film industry is expected to grow to 138 billion Rupees by 2014 – that’s $2.28 billion"

Indian films are mainly based on romance. Like romantic drama and romantic comedy.  "The one genre in Bollywood that is unique and is what Bollywood is famous for is 'masala'. Masala movies mix elements of many genres but are largely action and romance."

hence I decided to make a romantic drama as the genre for my end of the year film.

Reference :

http://www.forbes.com/sites/niallmccarthy/2014/09/03/bollywood-indias-film-industry-by-the-numbers-infographic/

http://www.ign.com/blogs/zaid26194/2013/12/29/10-movies-that-show-bollywood-is-more-than-romance-and-ott-action-flick